Food companies aim to sell their products by incorporating or removing the latest “hot buttons” into or from them.
Nabisco has done just that for their Wheat Thins.
First, they’ve doubled the whole grains for Original, Reduced-Fat, “Big” and Hint of Salt Wheat Thins from 5 grams to 11 grams per serving. The government currently recommends three (18-gram) daily servings of whole grains.
And Nabisco’s removed the high fructose corn syrup, which they say they ” know is important to many Wheat Thins lovers.”
Stay tuned for the next food hot buttons!
– bonnie
Hi,
On your web page:
http://www.biteofthebest.com/wheat-thins-more-whole-grain-and-no-hfcs/
is written: “. . . And Nabisco’s removed the high fructose corn syrup, which they say they ‘know is important to many Wheat Thins lovers.'”
I like Wheat Thins, and was happy to read that Nabisco (Kraft) had removed HFCS (not good for people’s health) from Wheat Thins — according to your Nov. 24, 2009 article.
But, I read the ingredients in a box of Wheat Thins I just bought (4/16/10), and High Fructose Corn Syrup is still listed.
So, I called 1-877-535-5666 (Kraft Customer Help Line), and inquired. The representative checked, and told me she sees nothing about Wheat Thins being “reformulated.” She said, “If HFCS shows as one of the ingredients, then, it is in the Wheat Thins.”
That’s too bad, in view of the fact that there are so many negative reports about HFCS and health. But, from what I’ve read and seen lately, more manufacturers are removing HFCS from their products.
Here is a good article by Dr. Mercola regarding High Fructose Corn Syrup:
http://articles.mercola.com/sites/articles/archive/2009/10/17/Fructose-Tied-to-Higher-Blood-Pressure.aspx?sms_ss=facebook
Removing high fructose corn syrup is essential but is it completely removed or still some percent of fructose present in wheat thins.Still then it’s a good step by Nabisco to please its customers.
Robert,
Wheat Grinders
Hi Robert,
Yes, any step in the “right” direction is a good step.
However, the Kraft/Nabisco rep I spoke with was not able to find ANY information about a change in the Wheat Thins formulation. So, unless I can speak to a possibly more-informed representative and obtain different information, I will have to assume that no improvements have been made to the amount of High Fructose Corn Syrup that is in Wheat Thins. :–(
-David
Hi David,
I work for Nabisco and noticed your comments. I’m sorry the rep you spoke with didn’t have the correct information to share with you. We’re definitely committed to removing HFCS from all of our Wheat Thins crackers. We began with Original, Reduced-Fat, “Big” and Hint of Salt Wheat Thins last year and are in the process of removing HFCS from the remaining Wheat Thins flavors in the coming months. Since this effort is still in progress, be sure to check the ingredient label to find out if you obtained a box of the old or new Wheat Thins. Hope you find this helpful.
TO: Anne-Marie (at Nabisco):
Yes, I surely did find your post to be helpful.
I sincerely thank you for your comment in response to mine.
I’m very pleased to learn this, because I had decided that — due to the alleged continued inclusion of HFCS (High Fructose Corn Syrup) as an ingredient in Wheat Thins — I would discontinue eating them.
Thanks to the updated information you’ve provided, I foresee many more boxes of Wheat Thins in my future.
“Sundried Tomato & Basil” Wheat Thins really please my palate, and make my day.
Thank you,
–David
The present day busy consumers have little time to check the details or the permissible or non permissible level of a particular ingredient in our common food items. Thanks for such posts like this which educates the consumer in this regard. Thanks to Nabisco’s for consumer friendly gesture. Edible Fruit Arrangement.
I noticed that when reading the ingredients on Wheat Thins that it contains High Fructose Corn Syrup. What is up with that?????? I will no longer purchase these now…
Marilynn, the fact that HFCS is still listed as an ingredient on Wheat Thins, is disappointing.
It is November 21, 2011 — A YEAR AND A HALF AFTER the above post by “Anne-marie from Nabisco” (May 3, 2010) — in which she wrote:
“I work for Nabisco and noticed your comments. I’m sorry the rep you spoke with didn’t have the correct information to share with you. We’re definitely committed to removing HFCS from all of our Wheat Thins crackers. We began with Original, Reduced-Fat, “Big” and Hint of Salt Wheat Thins last year and are in the process of removing HFCS from the remaining Wheat Thins flavors in the coming months. Since this effort is still in progress, be sure to check the ingredient label to find out if you obtained a box of the old or new Wheat Thins. Hope you find this helpful.”
Maybe she will see this and add another post that might explain why HFCS is still an ingredient in Wheat Thins. If her facts are true — that Nabisco/Kraft “is committed to removing HFCS from all our Wheat Thins crackers” — then, I assume the process of reformulating the ingredients is more complicated and time-consuming than we consumers understand.
If anyone else wishes to make a phone inquiry, here’s the number I called on 4/16/2010:
1-877-535-5666 (Kraft Customer Help Line)
–David Purnell
The box I have right now are 100% Whole Grain and the expiration date is 4/12/2012….
I guess I will just keep checking the labels for the HFCS to be eliminated…
Just grabbed a bag of Wheat Thins to snack on at work since my apple isn’t filling me up like usual and read the ingredients. Today in 2014, it still has HFCS. That’s how I found this forum, I Googled HFCS in Wheat Thins…Crazy they still can’t get rid of it as an ingredient. If they truly cared about their customers, it would have been eliminated a long time ago.
Caitin, Guess it’s slow and steady that Nabisco is removing HFCS….. I suggest to keep reading labels as they have removed the high fructose corn syrup from some Wheat Thins. In fact, I’m looking at a box of Holiday Wheat Thins (from December) and as HFCS is not in the ingredient list.