The Secret Power of Blogging

A blog?

When I first contacted ContentRobot — the company who built BOTB — a blog was furthest from my mind. What I wanted was a website with a weekly NewsBite newsletter. Karen and Dana (the principals of the company) convinced me that what I was trying to do was a blog. I was planning a weekly a web log (aka blog) about new products. They created this blog for me (yes, Bite of the Best is a blog), and I’ve never looked back.

But I do look forward — which is why I’ve read and recommend Bruce C. Brown’s “The Secret Power of Blogging: How to promote and market your business, organization, or cause with free blogs” (Atlantic Publishing, 2008). It’s chock-full of everything you need to know about having a successful blog, with many case studies and success stories, including a couple pages on Bite of the Best (PDF). The book could be more useful with a decent index. Perhaps they’ll update it with the second printing.

Available at Amazon.com

About the Author: Bonnie Tandy Leblang

Blogger Bonnie Tandy Leblang has been covering food since before it was hip to do so! She’s penned magazine, newspaper and syndicated food columns in addition to cookbooks. Follow her on twitter @BonnieBOTB and on Instagram@BiteoftheBest and at @BonnieBOTB "I eat for a living!” is her mantra, sharing what she’s sampled so you’ll know where (or where not) to go, plus what food products and gadgets to try. For her full bio go to the about us page.

The Secret Power of Blogging