From the woodshop, to the kitchen, to the “let’s make a grater in every form possible,” Microplane, the innovative kitchen utensil company, has gone a bit too far. The classic Microplane series — specifically the zester — was one of our earlier “bites” and for good reason. When the company first launched its product line the zester was innovative, practical and one of the most useful utensils in my kitchen.

The reason for me writing this TidBite is because the Microplane company recently released a new line of products, including the Sea Salt Shaver set (say that 10 times fast), retailing for $24.95 that includes a small storage jar filled with “the hardest of rock salts.” This has me wondering, what market research they had to create this product.

According to Microplane, Himalayan Sea Salt — a.k.a. Pakistani Rock Salt — is a tastier alternative to the table salt that 98% (an educated guess) of consumers are used to eating. So what has Microplane done? They’ve created a specific shaver for this sea salt “engineered to maintain a sharp blade over an extensive period of use.”

My advice: stick to the table salt, or crushed sea salt, that you’re used to – and if the desire ever comes over you to shave your own salt – smack yourself and ask “why?”

– Eric