I must be getting old. That or I haven’t been reading enough Page 6. I hadn’t a clue of what this young dapper guy was talking about when describing the hottest NY nightclubs where they were serving bottles of Ty Ku – the libation he was promoting. (Nor, by the way, did I care. I just felt out of it not knowing his reference.)

Kirk Spahn (one of the founders of the company) described that bar scene with guests ordering an entire bottle of Ty Ku, his new Asian citrus liqueur — the server carrying it through the nightclub on a tray not only illuminated by sparklers to attract attention but by the bottle itself glowing in an ice bucket.TB_Tyku.jpg

“What’s that glowing bottle?” clubbers would inquire as the lit bottle passed by them.

Huh? I thought until he lifted up the unique-shaped bottle filled with lime green liquid that was sitting on the conference table in front of me. As he did, it lit up. Literally. (I learned later that the bottom contains battery-powered LED light in the base.)

Now that’s unique marketing that certainly elicits consumer awareness. Well, at least to those who frequent those clubs serving it.
“Let’s try it!” suggested Kirk, as we were sitting in his atypical conference room with one end sporting a full bar, replete with all sorts of liqueurs, liquors, mixers and glasses.

Ty Ku isn’t as sweet and syrupy as so many other liqueurs that I’ve tried. I was impressed with way it added an interesting flavor to many cocktails. And — since it’s not too sweet — I even liked it neat. (For non drinkers that’s served straight, with no ice.)

Ty Ku, 750 ml illuminating bottle $ 30 to $35