Bonnie: Packing for my trip to the Middle East and Africa got me thinking about prunes again.
(With Eric in Zanzibar completing a hospitality internship, I had to visit. After all, isn’t it a requirement of motherhood to travel to wherever her offspring are living?)
I don’t know about you — but my digestive system gets all messed up when I cross multiple time zones. Although I adapt to the time change (especially after an Ambien-induced in-flight deep sleep), my system doesn’t always do so as quickly. Hence, the inclusion of prunes on my packing list.
Oops. I mean dried plums.
A decade or so ago, the prune folks petitioned the government to change the standard of identity for their product so that they could call them dried plums, making them seem less like funny, old-people fruit. (The standard of identity, by the way, is the government’s legal description of a product, which establishes the criteria for how foods can be labeled.)
It took time for the process to complete, as these things do when dealing with federal agencies. But since 2000 it’s been legal to call prunes dried plums, which is exactly what they are, according to Rich Peterson, Executive Director of the California Dried Plum Board. (Yes, there is such a board!)
For years, I used to hoard the small packs of prunes that I collected at food conventions to tuck into my suitcase or computer bag. No longer, since the introduction of Sunsweet Ones, individually wrapped, nutritious dried plums, which, by the way, are packed with potassium, antioxidants, vitamin A, iron and fiber — both soluble and insoluble.
I like nibbling these dried fruits anytime, but especially when traveling, for that digestive assistance.
Bryan: Say ‘prune’ to most people and watch their face squish up like you’re trying to give them a spoonful of medicine. Prunes are misunderstood, and I hope to change these negative perceptions with a few basic truths. This dried fruit is so closely associated with digestive systems and grandparents, that its sweetness has been overlooked by legions of potential fans. Prunes have recently taken the opportunity to call themselves by a new name – dried plums (something I have long silently lobbied for). Dried plums — doesn’t that sound good? Doesn’t that sound like something you’d like to try?
Dried fruit has amazingly concentrated flavor, cramming all the essence of a juicy snack into a naturally sweet bite-sized morsel. Plums have always been one of my favorite fruits, and dried plums are naturally one of my favorite dried fruits, though a good banana chip is high on the list! The plum seems to survive the drying process better than apricots, which get a bit rubbery, and other commonly dried large fruits. A few dried plums make a substantial snack on their own, compared to the handfuls of Craisins you might toss down, and they are a truly healthy addition to any diet. (Yes, they’re also a good source of fiber.) There is very little wrong with the dried plum (aka, the prune), and the new Sunsweet Ones version make this amazing snack even more convenient by allowing us all to throw a few individually-wrapped ones in our bag in the morning. Try it, you’ll like it. And they’re good for you.. take your medicine.
Eric: My brother hit the nail on the head with his “philosophy of the prune.” I also consider myself a dried fruit connoisseur, mostly indulging in Craisins (dried cranberries), dried apricots and my favorite, dried peaches. Dried fruit makes an amazing snack, and as most people with an upset digestive tract can tell you, it packs a good amount of fiber. I also find dried fruit a great addition to any salad, dessert or baked bread.
Back to the prunes-at-hand: Sunsweet Ones. I don’t necessarily agree with the packaging of individual prunes. For me, it seems like a waste of packaging material, especially in times of growing concerns about the environment. The idea behind this product is to be able to take a few here and there as a snack, as well as pack in a lunchbox, take on a hike, etc. I don’t know if I’d necessarily purchase the Sunsweet Ones, but I will always keep a bowl of dried fruit in my house, and “California Dried Plums” will always have a spot.
Thank you for a laugh this morning about the “philosophy of the prune”.
I love it
sounds great
I love prunes … and proud of it. Even juice! Bring on the danish, Chicken Marbella, even prune whip yogurt, if they still made it.
Happen to agree with Eric, though, on the latest packaging. Maybe once people test drive “dried plums” again through this convenient packaging and rediscover this lost fruity pleasure, packaging can lighten up.
We just got some of these as snacks for our office — and everyone loves them (packaging material glut issue aside). Your posts made me think waaaay back to something I still miss today — Danon’s prune whip yogurt. I think one of the yogurt companies should bring this flavor back. I loved it. In fact, I think I may attempt plopping up a few of these little Sunsweet tidbits into a plain yogurt to see if I can recreate that yogurt flavor I still long for. I don’t care if they call it cried-plum yogurt either!
I think calling prunes dried plums is just simply hilarious.
I guess it will be followed by dried grapes, formerly known as raisins.
When I was a kid, in my Italian family biscotti were eaten exclusively by blue-haired old ladies. No one changed the name – they just let everyone else have a bite. And have made billions.
Prunes have always been yummy.
The problem is not prunes- it is how prune juice was marketed and promoted, and how the culinary uses for prunes were and still are neglected.
If the management had spent as much money promoting prune recipes, contests and prune as a flavor as it is loved all over Europe, prunes would be as familiar to everyone as kiwi and avocado.
Anyone who ever tasted the Dannon Prune Whip- great name -yoghurt mourns not being able to find it for breakfast. Yummy stuff and long,long gone.
This is possibly the silliest ad campaign ever. And in a world with global warming, the last thing we need is one prune wrapped up at a time to add to our trash.
But small snack bags, those do make a lot more sense. Especially on plane flights. You aren’t the only one who has made the link between prunes and travel.
Why not try selling prunes stuffed with something delicious- you know you could market a prune terduckin- prune- apricot–cherry or raisin – and make it trendy.
I’ve made them and they are very good.
I got them as a joke for a friend turning 50 but the joke was on me they are really good!
I eat these plums by the bagful. I happen to like this fruit in yougurt or oatmeal along with some almonds. It gives you a great start to the day.
I work for Dannon and wanted to share some info. Although we no longer make the prune whipped yogurt, we do have a prune flavored version of our Activia yogurt. For information, check out http://www.activia.us.com/. I think it is one of the best-tasting, creamiest products we make. I’ll pass along the nostalgia for our prune whipped product to others here.
I’ll pass along the nostalgia for our prune whipped product …
It’s not nostalgia. it’s sheer regret.
I once asked a woman at a huge suburban supermarket help desk if they had any and she told me it was their single biggest requested product among women over forty.
I got to thinking about why and realized not only was it the perfect breakfast, it was the perfect snack.
You allowed yourself to eat something yummy and so satisfying and not feel guilty about it.
Especially when dieting. And who isn’t always dieting?
Personally, I also think it has a lot to do with the name.
Unlike many products that sound good but aren’t nearly as promising, prune whip tasted exactly as it sounded.
I do miss it.
But now I make my own.
I have not been able to find them in the stores around here. My zip code is 49056 – can you tell me where to get them?
The best place to find Ones in Michigan is at Wal-Mart
[…] Bryan: Dried plums made an appearance a while back on Bite of the Best and that’s when my affinity for dried fruit was established. Banana chips, dried apricots, Craisins and more; fruit provides a truly healthy snack in a world of sugar, salt and fat. […]
I just ate two of them a minute ago. They are really delicious try them!!!!!!!!!
i never thought i’d like prunes but “ONES” are really good
i love “ONES” i never thought i would like prunes i even got my daughter eating them please send me coupons im a senior on a fixed income or tell me where i can get them {coupons}
Joanne, Wish I could help but we don’t give away coupons for the products we write about. We do though offer the opportunity to win free products. Check out our Marketplace (To enter our giveaways, you’ll need to be a registered user on the site)
Personnally I would rate much lower due to the individual packaging. It is irresponsible to advertise this as a positive.
I agree with Joan. Wrapping them individually is terrible on the environment and increases the cost. I actually find that the Shaw’s brand are just as sweet and sticky good. Rating this product so high is indeed very irresponsible!
Matthew and Joan — Me? I think that bit of individual wrapping keep them clean / sanitary (like wrapped candy) — especially when you want to keep one or two in your briefcase, desk or purse. Check out the Lunchables and Healthy Choice Fresh Mixers for truly wasteful packaging.
I have e-mailed you before. When I lived in AZ a lot of the prunes I bought pitted ones had the stones in them. I now live in CA and are having the same problem. Just thought I would let you know.
Thanks for letting Bite of the Best know, we’ll be sure to pass that information along to Sunsweet.
I’d also suggest you call the 800 number on the package to let them know — I’ll bet they send you a coupon for a free replacement package.
would like coupons
What about the wrappers and the environment?
I’m sure they taste great, but it just goes to show that the people at Sunsweet couldn’t care less about the environment. We have enough problems with cigarette butts all over the place, now these wrappers are going to be everywhere. If they were biodegradable wrappers, like the bags that Sunchips uses, then fine, but they aren’t.
Thanks for caring about the environment Sunsweet. Are you going to boycott recycling next?
I bought a round tube of these Sunsweet Ones. After opening the package almost half of the prunes packages were inflated like a balloon. evidently it was a bad pacakge
I LOVE Sunsweet Dried Plums ( Prunes ) I could eat a whole canister at one time. But, I know I would regret it. Sugar level would be through the roof, too.
But, they are that good, and good for you. I usually eat
about 4 a day. Two at a time, for a fast healthy snack.
They are individually wrapped for fast, safe, clean convenience. I do like that. But, maybe they can work on the wrappers, being Biodegradable, too.
Plus, does anyone know of any ways to recycle, the tubes, or hard blue plastic tops, and bottoms ? Thanks.