In honor of National Grilled Cheese Month, Cheeseboy: Grilled Cheese To Go – America’s first quick-service grilled cheese franchise concept – is identifying and rewarding 10,000 individuals demonstrating acts of kindness throughout the Northeast in April. During the month, Cheeseboy will surprise individuals or groups doing something kind for others or their communities with free grilled cheese sandwich vouchers. Each person caught in an act of kindness will receive one voucher to keep and one to pay it forward to someone else engaged in a selfless act.

In addition to surprising groups and individuals in the Northeast through various volunteer events and programs, Cheeseboy has empowered each employee within the company to directly identify and reward deserving individuals near any of its eight locations. The company will also ask its Facebook and Twitter followers to share their stories of kindness in exchange for free grilled cheese vouchers. Click here to follow the amazing acts of kindness rewarded throughout the month.

The company will conclude the Acts of Kindness celebration during its third annual Free Grilled Cheese Day on Sunday, April 28. From 1 to 6 p.m., every customer will receive a free Cheeseboy “Classic” – American cheese on Italian bread – at its eight Cheeseboy locations. (No purchase necessary. Limit one per customer.) Additionally, customers who activate or use a Cheeseboy Rewards Card on Sunday, April 28 (through a physical card available at each store or through the Cheeseboy smartphone app), automatically will receive a free sandwich of their choice in May and other rewards extending beyond National Grilled Cheese Month.

For more information about Free Grilled Cheese Day or to find locations near you, click here.